CHELSEY WESTWOOD
Shaping luxury brand stories that move and inspire - weaving emotional narratives through film, social and print with strategic artistry. My approach creates distinctive marketing moments while building meaningful connection.
Narrative Architecture: From Screen to Print
Working with dynamic video storytelling as the foundation - creating engaging narrative content that captivates the target audience through emotional hooks and key storytelling moments. This innovative content strategy builds rich narratives through motion and sound first, allowing us to develop deeper connections that then flow naturally into our print materials, creating a more cohesive and compelling brand experience across all channels.
STORY-LED PRINT
STORY-LED PRINT
Strategic Creative Collaboration
Orchestrating immersive brand moments that showcase products naturally within aspirational lifestyle settings - from family celebrations to multi-generational gatherings. These thoughtfully curated events bring together elite creative talent to capture authentic moments where products seamlessly integrate into elevated living, creating content that resonates across categories and generations.High-caliber content creation events that seamlessly merge authentic influencer partnerships with luxury brand storytelling. This approach yields premium creative assets while expanding audience reach through influencer engagement.
By designing events as both exclusive brand moments and sophisticated content opportunities, we create elevated creative materials that build brand integrity while engaging new demographics through authentic storytelling.Influential Living: Partnership Content Events
Modern Heritage Style
Pre-Launch Collection Creative
Creating compelling pre-launch content that showcases product innovation through dynamic storytelling. By crafting an engaging video narrative ahead of the CARIPOD launch, we provided press and influencers with an immersive understanding of the product's unique value proposition. This approach moved beyond traditional press materials, delivering a captivating preview that built anticipation and communicated key differentiators while protecting intellectual property under NDA. The result was heightened influencer interest and more informed coverage at launch.
Awards &
Achievements
Recipient of Queen's Award for Enterprise in International Trade (2015 & 2020), presented by HM Queen Elizabeth II
Led creative direction for royal wardrobes including HRH The Princess of Wales and HRH Princess Madeleine of Sweden, including a bespoke gown for the Nobel Peace Prize ceremony
Established Seraphine as the preferred maternity brand for notable public figures and celebrities including Academy Award winners and Grammy-winning artists
contact
Chelsey Westwood
07540155726
chelseywestwood@gmail.com
